March 20, 2009

Give a Gift, Get a Gift

Posted by donna c under Fundraising | Tags: , , |
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If you’re looking to get money from donors in tight economic times, consider giving something away.

Offering new donors a premium can raise response rates by 95 percent and average gift size by 37 percent. At least that’s what M+R Strategic Services found when it worked with four nonprofits on 2008 end-of-year fundraising campaigns.

On average, the net dollars raised per e-mail recipient was 51 percent greater when a premium was offered. In addition, nearly a quarter of donors chose not to take the premium, which kept costs down.

 

February 20, 2009

Helping Older Adults Find Health Info Online

Posted by donna c under Communications | Tags: , , , , , |
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The Web is full of health information–but some older adults who most need this info may be least familiar with how to navigate the Web.

In the Webinar Helping Older Adults Find Health Info Online, Donna Childress gives aging-field professionals tips on helping the seniors they serve to access these resources.

The Webinar explains how to evaluate a site’s credibility and safety, and it shares some handpicked health and Medicare sites to get folks started. This presentation was part of the National Council on Aging’s monthly Healthy Aging Briefing Series.

 

February 13, 2009

The Power of Love

Posted by donna c under Communications, Environment, Social Media | Tags: , , |
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The Wall of Love

The Wall of Love

Social media is all about getting people to interact–and the Valentine’s Day “Wall of Love” is a great example.

Two environmental groups, the Chesapeake Climate Action Network (CCAN) and 1Sky, teamed up to provide the I Heart Clean Energy Web site, which asks people to upload a picture of someone or something they love, and that serves as inspiration for preventing global warming.

All pictures are displayed on the online Wall of Love. Anyone who posts a picture then can send a copy to his or her legislator.

This concept is strong because it reaches people on a deep personal level, and uses thoughts of what’s nearest and dearest to them to encourage them to act.

It’s lovely.

 

February 10, 2009

Dog Days: Social Media at its Best

Posted by donna c under Communications
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In Falls Church, Va., one very happy dog and its ecstatic owner are now reunited thanks to this thing we call Web 2.0.

Rocky went missing 5 weeks ago, prompting a blog, interactive maps, meetups, Twitter updates, online donations, and widespread searches. In addition to getting umpteen pairs of eyes looking for–and reporting sightings of–this humble Australian Cattle Dog, the owner got support from friends and strangers when he needed it the most.

See the Help Find Rocky blog for the heartwarming details.

 

February 10, 2009

Communicating About Global Warming

Posted by donna c under Communications, Environment
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Since knowing the audience is always the first step in good communications, results of a recent Pew study may be of interest to those wishing to share messages about global warming. Learn about the low priority that the public currently places on climate change–and some speculation as to why this might be–in the Leafing Out post Can Obama Change the Climate?

 

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