A recent CNN Tech article called Social Web’s true impact on China, Haiti shares some thoughts on social media’s role in breaking through censorship in China, for sharing information in the Iran elections, and in raising millions of dollars for Haiti through text messaging.
It concludes with this thought:
We have to be realistic, though: New media isn’t going to stop censorship, overthrow oppressive regimes or heal the people of Haiti alone. Social media has transformed communication, media, and the transmission of information, but it still takes people on the ground to pull people out of the rubble or to fight for freedom.
This is true. But social media tools have the power to do two things: raise awareness of issues worldwide in ways never seen before and to connect the people on the ground who are ready to band together and act.
Use these tools properly, and they can help bring substantial change to your organization and the world.
